This project showcases an elegant and modern exhibition booth designed for the brand “Roccobarocco Watches.” The booth features a strikingly sophisticated design with clean lines and a minimalistic aesthetic, highlighted by the prominent use of horizontal slats that create an open yet structured atmosphere. The focal point is a large, fashionable display figure, emphasizing the brand’s connection to style and luxury. The use of warm lighting and a neutral color palette enhances the booth’s inviting and upscale ambiance, making it an ideal setting for presenting high-end products. This design effectively communicates the brand’s identity and attracts attention in a crowded exhibition space.